After some highly forgettable small cars like the Citation, Corsica (remember that one?), Cavalier and Cobalt, Chevrolet knocks out another gentleman’s “C” with the new Cruze and this one might actually leave a lasting impression.

The Cruze is based on GM’s Delta II architecture, a global platform which will serve as the basis for various models in most of GM’s markets. Highlights include increased structural rigidity, more high-strength steel and, of course, reduced noise, vibration and harshness.

The Cruze is a fairly attractive little car inside and out, at least in LTZ trim like the sample I drove recently. GM seems to have paid particular attention to interior trim as the one offered for this drive was almost class-leading in look and feel. Controls were well laid out and easy to decipher and use. The off-white leather seats weren’t perforated but felt comfortable enough on the short drive I was able to take. Front seat room was fine but things were a bit tight in the back.

The Cruze is extremely well equipped, especially in LTZ trim. Satellite radio, OnStar with turn-by-turn navigation, automatic climate control, ten air bags, heated leather seats, bluetooth connectivity, and more are standard on the LTZ and available or standard on lower lines.

The base LS model comes with a 1.8-liter I-4 producing 138hp. All other models get a 1.4-liter turbocharged I-4 also producing 138hp. The engine in the model I drove was very strong with very little turbo lag. Noise and vibration were pretty well isolated but the engine was just little raspy and a bit of harshness made it through to the interior.

Base prices start at $16,275 for the base LS and top out at $21,975 for the LTZ. (Looking at the build-and-price on Chevy’s Web site, the LS sounds like a typical low priced stripper. Even the cover for the spare tire well is optional.) Fuel economy is advertised as 26city/36highway for the 1.8-liter with a 6-speed manual and 24/36 for the 1.4-liter with a 6-speed automatic.

Overall, the Cruze is a very nice effort. This one of the hottest segments in the market with some very competitive products already here or on the way. The Cruze should at least hold its own -- for now.

--M.D.