Lincoln To Trim Dealers, Revamp Image

Monday, September 27, 2010

Hot on the heals of dumping Mercury, Ford is examining strategies to hone the image and boost sales of its one remaining premium brand, Lincoln.

First step will be to reduce the number of dealers by 200 from the current approximately 1200. Cuts will be aimed at dense urban markets. Remaining dealers will be expected to upgrade facilities and polish their customer service skills to improve the buying experience and bring it more in line with other luxury brands.

Once one of the markets leading luxury marques, Lincoln now ranks low in customer loyalty, resale value and, most importantly, total sales which are a fraction of what they were just a decade ago. Ford’s Mark Fields promises to invest heavily in Lincoln over the next few years, bringing seven new or refreshed products to market.

Will it work? Selling luxury cars is becoming increasingly difficult as luxury-defining features are becoming more and more commonplace. Power windows, push-button start, leather seats, bluetooth connectivity? You can get all that on a Fiesta. Is a fully loaded Taurus any less “luxurious” than a Lincoln MKS? $20,000 less?

Lincoln needs to find a way to define itself in a crowded field the way Cadillac did.

(source: Automotive News)

--M.D.

Chrysler To Upgrade Sebring, Rename It ‘200’

Tuesday, September 21, 2010


At a dealer confab last week Chrysler laid out its plans for a revamped product line for model year 2011. At the top of the list was the new Chrysler 200 which will take the place of the current Sebring.

The 200 will use the existing Sebring platform but with extensive revisions. For example, chassis tweaks include revised body mounts, suspension geometry, rear sway bar, noise/vibration/harshness reductions, acoustic laminated glass for the windshield and front door windows and more. Chrysler is also promising higher quality materials throughout the interior.

Two engines will be offered, a 2.4-liter I-4 with either a 4-speed or 6-speed automatic and the new 3.6-liter Pentastar V-6 producing 283 horsepower attached to a 6-speed automatic. Although the 200 is scheduled to hit the show rooms later this year, Chrysler would only provide teaser photos (see above).

The 200 will be vying for attention in one of the hottest segments of the market and its chief rivals include cars such as the Ford Fusion, Chevy Malibu, Toyota Camry, Honda Accord and Hyundai Sonata. Those cars have set the bar rather high and the 200 will have to at least meet that standard and distinguish itself with knockout styling, a boat load of features or both.

--M.D.

Elvis, Your Ride Is Here

Sunday, September 19, 2010




Spotted at the Autorama, Beloit, Wis., this customized 1965 Chevy Impala.

Hey, why not?
--M.D.

Carbon Foot Prints

Saturday, September 18, 2010



Beloit, Wisc. -- As a prelude to one of the largest car shows in Wisconsin, the stateline community of Beloit plays host to an increasingly popular cruise night complete with a burn out pit.
Pictured is a Fox-body Mustang demonstrating a total disregard for the environment while exalting adolescent lust. Moments after this picture was snapped, so was the Mustang's engine as the driver sheepishly had to be pushed out of the pit.
The event is sponsored by the local Crime Stoppers organization as a fund raiser so no need to worry about getting a ticket.
--M.D.

The Fiesta That Never Came

Sunday, September 12, 2010


From the very earliest report of the U.S. version of Ford’s latest generation Fiesta, I was convinced that it would be my next car. When Ford offered early adopters the opportunity to pre-order their Fiestas before factory production had begun, I was there. I still have a copy of the build order that the salesman submitted, dated March 23.

My Fiesta was an almost fully loaded 5-door hatch, red candy metallic with cashmere leather interior. I loaded it up with nearly everything except the automatic transmission. I also skipped the power moon roof as the web site noted that it would be subject to “late availability”, and I didn’t want to wait that long.

In June I got word that the wait would be over soon. I had a buyer for my 2004 Taurus and since I could put my 2001 Miata into service as a daily driver for a week or two, I closed that deal to make room for my soon-to-be-arriving Fiesta.

Two weeks came and went, then four weeks. Still no Fiesta. But now there were other problems. Hurricane Alex wiped out rail lines that Ford was using to ship Fiestas out of the plant in Mexico. More weeks passed. Then word that Ford was shipping Fiestas by sea to Baltimore and that mine was put on a rail car there and on its way. More weeks passed and it still hadn’t arrived.

Now I was seeing photos posted on blogs of proud Fiesta owners with their new cars. I even saw one with the “late availability” moon roof. But I wasn’t seeing mine. I’d had enough. I decided to look at other options. I wanted a car that I could get as excited about as I was the Fiesta, it’s the car pictured above. Last week I pulled the trigger on my “plan B” and bought a 2011 Mustang with the new 3.7-liter V-6.

As frustrating as the process was, it turned out well. I couldn’t be happier with the Mustang.

--M.D.

There's A Difference

Monday, September 6, 2010

Edgerton, Wis. -- The Rock River Thesheree is a Labor Day tradition in southern Wisconsin dating back to 1955. It is dedicated to vintage farm implements and steam power. The two machines you see pictured were both on display there. One is a tractor and the other is not.
Though commonly referred to as "steam-powered tractors", machines such as the one pictured below were actually called "traction engines" in their day. The term "tractor" didn't appear until around 1903 and is believed to have been coined by Charles W. Hart and Charles H. Parr to describe their invention, a similar farm machine powered by an internal combustion engine rather than steam. The word is said to be a combination of the words "traction" and "power".

Steam powered traction engines were in use throughout the second half of the 19th Century but were quickly supplanted by internal combustion engined tractors in the 20th Century as the newer devices were less expensive, more maneuverable and easier and safer to operate.
Whether steam powered or internal combustion, these implements changed the course of agriculture and human history. Large scale farming would not have been possible without inventions such as these.
--M.D.


Fiat: Coming to a Chrysler Dealer Near You?

Wednesday, September 1, 2010


Fiat recently assembled a meeting of 400 Chrysler dealers to discuss plans for the upcoming introduction of the Fiat 500 to the U.S. market. Some 165 dealerships in 119 markets will be the first to offer the funky subcompact and those dealers will probably also be offered future Fiats and Alfa Romeo franchises as that brand is reintroduced to this market in coming years.

Fiat expects to expand the Fiat network to as many as 200 locations but it will concentrate on markets which it has determined are able to support sales of a hip, trendy small car. In other words, don’t expect to see Fiat 500s in rural Kansas any time soon.

The 2-door hatchback version of the 500 will be the only model offered at first, but Fiat expects to add a convertible, a high-pro Abarth version and an all-electric model later. Initially, dealers will be required to offer a small showroom (up to 3000 square feet) to showcase the 500 but may have to offer separate, stand-alone facilities in the future if they are to be chosen to sell Alfa Romeos, as well.

Fiat will begin selling the 500 late this year and hopes to find 50,000 buyers in its first year on the U.S. market.

(source: Automotive News)

--M.D.