October Sales: The Surge Continues

Thursday, November 4, 2010
The numbers are in and the surge in U.S. auto sales is continuing. American car makers all were on the plus side with Chrysler leading the way with a 42.1 per cent increase over 2009. Ford was next with a 23.6 per cent rise and GM brought up the rear with an 8.1 per cent bump. (Last year, of course, GM still had some Pontiacs, Saturns, etc., to sell.)
Most Japanese companies did well, too. Subaru again lead the pack with an increase of 29.4 per cent, Mazda was next with 24 per cent, followed by Nissan at 20.4 and Honda at 19.8. Things are so good right now that even little Suzuki saw gains with a 21.4 per cent increase. That was still just a little over 2000 cars, though, barely a rounding error for the sales leaders.
Toyota was the lone sour note in all the numbers with a drop of about 1 per cent. Toyota's market share fell from 18.2 per cent last year to just 15.4 this year, well behind Ford now.
The Hyundai group, which includes Kia, is still accelerating faster than any of the other Asian companies with a 43% jump in October.
European manufacturers all did well here last month. Porsche saw an astonishing 66.5 per cent rise, BMW 16.8 per cent and Daimler posted a 6.8 per cent increase.
(Volume changes are based on daily sales rates. October 2010 had 27 sales days versus 28 days in 2009. )

--M.D.