Toyota Goes Nut: Adds Another Prius Model
Tuesday, January 11, 2011
In a desperate attempt to regain lost market share, Japanese car maker Toyota unveiled a second Prius model to try to woo buyers away from Ford, Hyundai and Kia. Called the Prius V (for versatile), the wagon-like new model will be available later this year. It offers more cargo volume than the Prius sedan but is considerably less fuel efficient.
Toyota also promised to bring out a third Prius model, the Prius C (for compact), at a future date. The Prius C will be smaller than the current Prius and, according to Toyota's U.S. chief, Bob Carter, will appeal to young urbanites "who want an eco-sensitive, high-mileage, fun-to-drive Prius with a roomy interior". (But, presumably, who find a regular Prius just too darn big.)
--M.D.
posted by Marty Densch at
10:58 AM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home